June 2005

Edited by:
Dennis Scott BVSc MACVSc

Ethical Agents Ltd   54 Hobill Ave Wiri PO Box 97-110           SAMC

Ph 09-262-1388   Fax 09-262-1411        Freephone 0800 800-624
email eage@xtra.co.nz           website www.ethicalagents.co.nz

Inside this issue:

Award For Greenies Ad!

Hot off the press is the news that a Greenies advertisement has won an award for the best Radioworks advertisement produced for the last quarter. The ad plays regularly on Radioworks stations, especially Radio Pacific and Solid Gold FM.

Advertising through this medium has certainly proved its worth, with enquiries for the product coming from far and wide, all being redirected to veterinary practices.

The advertisement in question features a

couple discussing cleaning the dog’s teeth.

The male used a toothbrush found in the bathroom that belonged to, you guessed it, the female who happened to be brushing her teeth at the time with the aforementioned toothbrush!

The advertisement certainly attracted a lot of positive comment from backroom staff and also callers on the Supercoat Animal Show Many callers remark on the advertisement before getting to the subject matter of their particular call.

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Special points of interest

Answering Calol objections

CalciTAD for milk fever in sheep

Why Cloxacillin is more suited to DCT than MCT

How should we pronounce Cephalosporin?

It has proved extremely helpful for the distributors of Greenies and also retailers, the veterinary profession.

Well done Radioworks! A big bouquet to your advertising team.

Calol Relaunch

A feature article is about Calol and why its being so thick is a benefit. As Calol has been on the market for over 10 years, proudly vet only over all that time and continuing to be so, we realised that there is a whole generation

of new young vets and nurses on the block since the product was launched.

This, with the fund of new information learned over that decade meant we should really re-launch Calol to many.

The article is very informative without even mentioning the fact that the reason Calol is deliberately made thick is to encourage a swallow reflex, something that is often weak in a hypocalcaemic cow.