Inside This Issue

Mystery Creek is just around the corner and with 1000 exhibitors and over 115,000 visitors through the gates each year it makes sense for a company such as Ethical Agents Ltd to exhibit there.

We have been a regular in the past, except for last year when attention was focussed on the veterinary conference scene. The fact that it was a combined conference for several branches made it very attractive to industry and most companies took the opportunity to exhibit to veterinarians.

This year the conference scene is totally divided, splitting the focus for various companies. Into the breach comes the Fieldays, which give a great opportunity for Ethical Agents Ltd, with veterinarians as its core business, to promote the profession as a whole to the public.

As in past years, a lot of emphasis will be placed on strong OTC vet only lines such as Calol and Diaproof K.

The standard practice of offering deals direct to clients, with them having tocollect and pay for their purchase at their local

veterinary practice, has worked very well in the past.

Farmers are not encumbered on the day so are very happy to be directed to their veterinarian giving the probability of even more business for the practice

Once again we are in the pavilion, site PA 20.

This is in the premier display section where exhibits have to show they fit the theme of the Fieldays.

This year’s theme is managing the workplace. We look forward to catching up with and entertaining any veterinarians attending the Fieldays.