How Do Greenies® Improve Digestibility?

One of the major assets of Greenies® is the aid to digestibility of other foods.

There is no doubt that this does occur (trials show 10% less food needs to be fed when animals are getting 1 Greenies® per day) but there has been some speculation as to the mechanism.

Lon Lewis, nutrition guru from the USA, has a rational explanation. Greenies® are made from concentratedwheat protein.

The process of concentrating the wheat protein means removing all the wheaten flour or starch.

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This not only leaves concentrated protein but also concentrates the soluble fibre.

The high level of soluble fibre is a valuable source of volatile fatty acids in the dog’s gut.

These volatile fatty acids are used as an energy source by epithelial cells in the intestine and this provision of high levels of energy means that the epithelial cells are much more active and so absorb nutrients much more readily.

Hence the increased digestibility of dog food when Greenies® are fed!

 

 

 

 

Lon Lewis, nutrition guru from the USA, has a rational explanation.

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Inside This Issue

Happy Birthday Calol 1
A Decade Of Growth 2
It Doesn't Take Long! 2
The Anarctic Oscillation 3
Have We Dropped The Ball? 4
New Phone Voices 5
Digestibility of Greenies 6
Country Boys In Town 6
3 Orders 6
Pharmacology Course 7
Poodle In The Jungle 8

 

 

Country Boys Hit Town

With the launch of Greenies® taking some intense training of representatives it was decided to use the whole rep force, while they were in the Auckland region, to call on virtually every practice in the city on the one day.

The team of 8 was split up 2 per car and sent on their way.

From such a situation it was inevitable that a story or two would emerge from the chaos and our intrepid southern pair certainly did not let us down on that score.

The two area managers from the South proved to be country boys in the big city when they were accidentally caught up in the middle of a real life armed offenders alert.
"There are cops running up behind us with guns!"

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In a scene reminiscent of the Biggin Hill control centre during the Battle of Britain, their excited and garbled voices were actually heard over an in car speaker phone during the engagement.

First of all Simon Couper was in the middle of a run down about one particular call when he suddenly shouted, “there are cops running up behind us with guns!”

Nagy Kostandy’s voice could then be heard talking about yellow lines, which only added to the confusion.

It turns out that there were police with guns, materializing all around their car after they had parked to the side of the road.

Nagy, in his rural innocence, first thought they were targeted because they were parked on a double yellow line and wanted to move the car, and then was most concerned that he did not have his seat belt on.

Fortunately for our heroes, they did not have to worry about explaining away their crimes. The armed police rushed right past them to stop a ute and drag the driver from the car, forcing him to the ground at gunpoint.

We never found out what this individual was arrested for but can only assume it must be for a crime far more heinous than stopping by a yellow line.

  Three Orders
 

The other good story from the week came from Greenies® marketing executive Steve Hadley from his early days as a salesman in the USA.

Steve was employed selling industrial chemicals and was finding the going a little difficult.

 

In one call, towards the end of a particularly hard day, he felt he was not being terribly convincing when the client suddenly said, “I am going to give you three orders today.”

Buoyed by this knowledge, that had washed away his previous

disappointments, Steve got out his order book and prepared to write.

The client then looked him in the eye and said,

“Get Out. Stay out. Don’t come back.”