|
|
|
|
|
|
Just
over a decade ago Ethical Agents Ltd was a company still trying
to get established in the veterinary market with predominantly
generic products that competed purely on price.
There
was an association with budding French giant Vétoquinol with
several top lines, including the unique Kynoselen, a product
so ahead of its time that it is still the product of choice
for myopathies.
Then
in 1994 along came Calol, a product of exceptional research,
that took its own particular niche market.
Riding with the success of Calol, Ethical Agents Ltd. has,
over the last decade, been able to access more and more specialized
products, including CalciTAD from Lohmann Animal Health.
A
particular help has been the exponential growth of Vétoquinol
on the world scene, bringing forth such standouts as Tolfedine
and Marbocyl.
.
|
|
|
|
|
|
|
|
|
|
|
Specialised
needs have been answered such as Epiphen and Epibrom for epilepsy
therapy and the much requested Propalin Syrup (another Vétoquinol
product!) for canine incontinence.
More recently other agencies have been gained such as Diaproof
K and also the VCA range of giving sets and endo tubes.
It
now is a case of what to turn down rather than scouring the
world for products as success means that others are now beating
a path to Ethical Agents Ltd.
This critical mass means that in a product launch considerable
market research has been undertaken so that focus is on product
quality and need.
Following
the highly specialized Marbocyl launch early last year, Liver
X (again from Vétoquinol) was presented to the market in November
and it will certainly fill a need, as will
|
|
|
|
|
| “A
particular help has been the exponential growth of Vétoquinol on the
world scene” |
|
Greenies®, a new agency from
USA which is taking the marketplace by storm right now.
Like Calol, the latter 2 products
are OTC but marketed via the profession as Ethical Agents Ltd’s focus
is squarely set on maintaining support for practitioners.
Generic products are still
important as the ‘bread and butter’ of the company but their real service
to the profession is not so much as a means of keeping prices down but
as a means of giving a company such as Ethical Agents Ltd a sound base
from which they can provide innovative 21st Century therapy to the veterinary
industry.
|
|
|
|
|
|
|
|
A
decade ago Calol was a revolutionary new treatment for milk
fever that took the market by storm because of the solid scientific
research behind it.
It was not long before bandwagon jumpers came along and tried
to confuse the market with similar but less effective products,
many based on technology that had already been tried and failed
overseas.
They
were assisted of course by the farm shop market as Calol has
resolutely remained ‘Vet Only’.
In
the same vein, immediately Greenies® has been launched
|
|
|
|
|
|
|
|
|
|
|
on the market there is a chew toy being pushed in pet shops
attempting to ride
along on the success of Greenies®.
As
with Calol, the science behind Greenies® is too strong and
the product is also patented.
The
imitation product may have tried to imitate the shape of Greenies®
but the teeth cleaning effect relies entirely in abrasion.
Even
if they could get around the patent the inclusion of a calcium
binding chemical to prevent tartar formation would be useless
as the chewbone in question has calcium added.
In
addition it is a beef based product from the USA and so, apart
from any BSE risk connotations, does not have the breath freshening
effect of
the chlorophyll
based Greenies®.
Like
Calol, Greenies® cannot be successfully copied and, like Calol,
is only available from veterinarians.
|
|
|
|
|
|
Inside This Issue
Back to vets page
Home
|
