Is it really only 10 years since the launch of Calol, a product so ingrained in the dairy world it seems like it has been here forever?

Calol was launched in the spring of 1994 so this year sees its 10th birthday, representing a decade of commitment as a ‘vet only’ product.

Calol brought a concept of therapy that was not only incredibly simple in application but also, maybe because of that simplicity, viewed with some scepticism (incredibly as it seems now) by some in the profession.

Putting it simply, Calol worked and the rest is history.

We had many jumping on the bandwagon with oral calcium treatments for milk fever but

nothing could match the swift onset of action, the reliability or the safety of Calol. Despite various claims to ‘being the same as Calol’, there is currently no product on the market that is the same as Calol and there is nothing that has such solid science behind it.

The secret of Calol has been the efficacy of calcium chloride coupled with the oil emulsion. As has been shown, it is not just any old oil, but the particular emulsion used in Calol itself that has not been repeated in any product on the market.

Importantly Calol is ‘vet only’. Not only has Calol retained pre-eminent place in the market for a decade, the promise was made to veterinarians in 1994 that, although it is an .

OTC line, Calol would remain restricted purely to the veterinary profession and that promise has been kept.

Not only has Calol remained in the hands of the veterinary profession, Ethical Agents Ltd as a company has fully embraced the concept and has no accounts with any retail ‘farm shops’ around the country.

April Thoughts

As always April is really a between seasons time for most of the profession but there is always a lot happening.

Right on the tail of the Greenies® launch we

have the 10th birthday of Calol to announce.

Apart from company and product information in this newsletter the main article is really to stimulate thought about

the advertising of PARs and the on going effects on practitioners.

There is also an attempt to understand the strange weather patterns for the summer of ‘04.